Bike and Brew is a company in Austin, Texas that gives tours of breweries throughout the city. Customers will ride through Austin on bikes seeing the key areas and visiting several breweries.
The creative solution is modern and industrial. The modern look will make the brand more appealing to younger audiences, while the industrial structure will express the city of Austin itself. Combining the two key features that makes this company unique helps get the point across quicker and will make the brand stand out. The solution not only gives Bike and Brew more of a presence but it reflects its main aspects.